About ADC 2023

From October 23-25, we hosted our second annual conference & trade show for Canada’s small scale distillers

Our inaugural event lay the foundation for the continued growth of this event, with representatives from 40 distilleries from across Canada in attendance. Over 100 distillery staff, owners, suppliers, and service providers to the domestic spirits sector joined an expert line-up of speakers for two full days of networking and learning—bringing new connections and ideas back home with them.

Master distillers and distillery owners, operators and suppliers from across North America came back to Vancouver for Year 2, for more networking, sharing of expertise and ideas, and discussion of today’s most pressing business challenges for the artisan spirits sector.

The 2nd Annual ADC Conference & Trade Show also marked the launch of a new event, Canada Whisky Symposium.

 

Conference Program

 

THE MAIN conference PROGRAM includeD A Keynote PRESENTATION, PANEL DISCUSSIONS & business and technical SEMINARS

Led by experts in the field, the ADC conference program was once again divided up into two tracks—in-depth, technical topics related to spirits production, and business-related topics such as branding, distribution, retail and marketing strategies.


OPENING keynote

Terroir Spirits: Crafting a Distinct Regional Style

Legendary distiller Matt Hofmann is founder of Seattle’s Westland Distillery and co-founder of the American Single Malt Whisky Commission. He has a passion for creating spirits with a sense of place, and has been exploring regional water, grain, malt styles and oak for his entire career. He speaks about his passion for regionality in spirits and its inspiration, how he built the Westland brand (eventually selling it to Rémy Cointreau) and what regionality in North American whisky can mean for the commercial and future prospects of the spirits industry.


Presentation

Rebranding Revisited: A Case Study in Design and Distilling

From its inception in 2014, Vancouver Island distillery Wayward Distillery has staked its reputation on distilling from local honey, creating vital community connections through local-food and pollinator networks and charities. Seven years later, it was time for a brand refresh—which coincided with a choice to begin distilling from grain. Founder and distiller Dave Brimacombe is joined by Leif Miltenberger of Hired Guns Creative to revisit the naming, branding and package design of its core lineup and small-batch releases.


Presentation

Quality Management for Distilleries

Save money and improve your final products using quality management planning and execution. An often-overlooked area for new and growing distilleries, it involves data-gathering to prevent production errors and avoid recalls—saving your distillery’s money and reputation. In this talk, co-founder of Calgary’s Burwood Distillery Jordan Ramey covers the basics of starting a quality management program at your distillery to gain valuable, data-driven insights into your operations. Using case studies from the beverage alcohol industry, he’ll make the case for using quality management to grow your business.


Panel

Getting Spirits to Market: Distribution, Retail and Marketing Best Practices

As artisan spirit brands continue to proliferate and competition for retail listings increase, the distilleries with the best chance for success are those making next year’s go-to-market plans today. Moderated by alcohol beverage marketing and sales strategist David Clarke of Craft CRM, members of this expert panel of artisan spirit buyers and retailers speak from experience on how to get your product on shelves and in the hands of consumers. Learn how to improve your sales and marketing prospects by understanding consumer demographics, building loyalty with on-/off-premise staff and customers, managing sales channels, and getting your distillery's products market-ready. This panel considers current marketplace issues.


Presentation

Increasing Distillery Yields

Learn from common mistakes … someone else’s mistakes! Drawing from his experience from Canadian and U.S. distilleries, plus his expertise as a distilling educator and author, Matt Strickland delivers a session packed with learnings to put into operation now. From raw materials to packaging, he looks at every stage of the distilling process and suggests ways to run a better, more efficient and higher-yielding distillery. This talk will look at how to assess raw material fermentables, processing and fermentation efficiencies, distillate management strategies, maturation programs, and more. Topics are designed to give ideas on areas where the distillery can better save valuable time and money while increasing overall plant efficiency, bettering their bottom line.


Workshop

Meaningful Inclusion: Strategies to widen your brand’s audience & appeal in a diverse world

Building on the engagement work around diversity, equity and inclusion (DEI) topics that began at last year’s conference, Vinequity co-founder Debbie Shing again leads this important discussion, which will include an audience Q&A session. She will provide context with current market statistics on accessibility of the drinks industry, and the session will also spotlight case studies of businesses with successful DEI strategies—including Vancouver Island’s Wayward Distillery, whose founder Dave Brimacombe will also speak to a case study on this topic.


Presentation

Understanding Your Local Consumer

Niagara College Artisan Distilling professor Andrea Fujarczuk delivers insight on discovering the people and values that make up your community, identifying target markets and their preferences, plus honing in on your unique points of differentiation (and those of your competitors!) to find a local niche. She will identify ways to connect with your customers beyond point of sale and creative means of increasing overall revenue—from value-adds to behind-the-scenes experiences and to leveraging your team's unique talents and community connections.


Presentation

Still Design for Efficient Growth & Expansion

Custom still-makers Darcy Lane, Brandon Fry, and Mike Lewis of Sidney, BC-based Revival Stillworks examine the essential role of still design in allowing for efficient distillery growth. They explore a number of real-world case studies, highlighting the unique needs of artisan distillers at various stages of growth, and emphasize best practices for designing and building expansion-friendly distillation systems. Gain a strong understanding of the significance of a flexible and scalable distillation system, and practical strategies for adapting your system to achieve efficient distillery growth.


Presentation

Cooperative Production

With small staff operations and rising costs, it’s difficult for craft distillers to remain competitive and sustain margins. Organizing as a cooperative enterprise allows individual distilleries to create new opportunities to reduce costs and improve efficiencies, while maintaining individual brand identities and independence. BC Cooperative Association Director of Cooperative & Government Relations Elvezio Del Bianco will walk through the co-op enterprise model, provide examples of craft distilling co-ops and describe the co-op development process in this seminar for artisan producers from across Canada.


Presentation

Calling Technical Support: Case Studies in Collaboration

The BC Beverage Technology Access Centre at Okanagan College in Penticton is one of 60 NSERC-funded Technology Access Centres across Canada. Since 2020, BCBTAC has provided lab analysis, sensory, research, educational and commercial services to the beverage alcohol industry. In this session, General Manager Wesley Peterson and Chemistry Department professor and researcher Dr. Leonard Lermer, share highlights from some case studies of recent projects, to showcase when and how expert consults can be engaged to help distillers in every aspect of operations.



 

Conference Workshops

 

Deep-Dive, Hands-on learning guided by Industry practice leaders

This year, all workshops were held at the conference venue, UBC Robson Square.

All three workshops took place on Monday, October 23rd—one in the morning, and two in the afternoon.

 

 

Cooperage, Demystified

Cal Craik, Okanagan Barrel Works

Morning: 9am - 12pm

Oliver, B.C.-based Cal Craik of Okanagan Barrel Works, one of Canada’s only working coopers, instructed distillers on taking care of valuable barrel stocks. From necessary maintenance to basic tools and simple repairs over multiple usage cycles, he gave a primer on how to ensure your liquid assets remain safe and secure over time. Craik also addressed types of oak, construction, char and toast levels and the potential of custom commissions.

 

 

Fermentations for Flavor, Throughput and Sustainability

Haley Churchill, Mitch Codd & Annick Mercier
Lallemand DistillING

Afternoon: 1pm - 5pm (Lunch provided, starting at 12pm)

Can distillers manipulate yeast flavours to their advantage? Can you increase throughput in a cost-effective manner, while simultaneously preparing raw materials and fermenting sustainably? Yeast biology was at the centre of this workshop, as having a deeper understanding of yeast allows distillers to better use the microorganism to their benefit. During this half-day session, the Lallemand Distilling team guided participants on a journey into yeast, flavour development and how to increase throughput, while taking sustainability into account. The workshop also showcased various whisk(e)ys from around the world in a tasting and evaluation session. 

 

 

Whisky R&D Workshop: Production and Innovation

Matt Strickland, Iron City Distilling

Afternoon: 1pm - 5pm (Lunch provided, starting at 12pm)

Designing new whiskies can be a challenging endeavor for any distillery, big or small. Iron City Distilling master distiller Matt Strickland has established distilleries across North America, and brought his expertise to this deep dive on creating individual bottlings, and a long-term whisky program, with intention. From mashbill/recipe to maturation and blending, this workshop covered methods and techniques to make whisky product development flow naturally in your distillery. A hands-on group blending exercise included the creation of unique flavour profiles, and closed with advice on sparking innovation and opportunities in the whisky space.

 

 
 

ADC 2023 Speakers

Keynote Presentation

 
 
 

 
 

SPEAKERS

 

Thanks to Our 2023 Sponsors

 

Title Sponsor

 
 

Silver SponsorS


 

Bronze Sponsors

 

Social Sponsors


Media Sponsor

 
 
 
 

Trade Exhibitors

ADC 2023 saw an expansion of both our trade display area and exhibition/networking time throughout the event.

 

 
 

2023 Location & Venue

 

University of British Columbia (UBC)
Robson Square campus

800 Robson Street, Vancouver

Located in the heart of downtown Vancouver within a short walk of hotels, public transit, restaurants, and retail stores, UBC’s Robson Square conference facility provides a mix
of comfortable and contemporary auditorium, classroom, workshop, and trade exhibit spaces for ADC’s unique needs.

ADC 2023 was a licensed event, which allowed us to hold select workshops and seminars with Canadian spirits forming part of the program.